Sue WALDEN
Business Consultant
With a desire to connect, develop new relationships, launch innovative events and lasting partnerships, I can bring energy, enthusiasm and creativity into your business.
How I Help Businesses
Hello, my name is Sue and I’m experienced in the creation, development and execution of innovative and creative ideas. I can work with you and your business to ensure your values are aligned with your brand, to create marketing and PR campaigns and business development strategies to increase awareness and grow sales.
I will help you identify your business’s unique selling points, identify your target market, discuss opportunities for growth and plan sales campaigns. With over 35 years of experience across a broad range of businesses and sectors, my skillset and strengths include creative and strategic planning, PR campaigns, marketing, sales and relationship management, sponsorship generation and event management.
Previous clients and employers include independent retailers, membership organisations, charities, pharmaceutical companies, SME’s, regional press and local radio.
Whether you need an external consultant to review and develop a fresh sales and marketing campaign or you need a business development manager to work with your business for a longer period, I can identify strategies and help you implement them. You may be a sole trader, an independent business, a charity or running a larger business without a development manager, please get in touch and we can discuss how I can help with your requirements.
My Core Skills
• Creation of a Business Development Plan
• Development & Implementation of a Sales Strategy
• Stakeholder Relationship Management
• Sponsorship Sales & Sales Management
• Creation & Participation in Client Networks
• Building New Relationships with Potential Clients
• New Product Launches
• Planning & Implementation of PR Campaigns
• Marketing Campaigns
• Event Planning & Execution
About Me
With over 35 years of business development, PR, sales and sales management experience across many sectors I can work with you to seek new sales opportunities and develop existing relationships. I am adaptable, hard-working, loyal and dependable. As a self- starter, I can work alone or with you and your team. With the necessary skills required to identify key growth areas for your business and with proven strong relationship skills, I am organised, pro-active and driven.
I have assisted with the launch of successful regional lifestyle and business magazines, a regional weekly newspaper, organised award ceremonies, exhibitions, networking and fundraising events, seminars and workshops. PR and marketing campaigns have been created for a wide variety of clients and I have been involved in sponsorship sales, regional newspaper and radio sales and new membership sales.
Who I’ve Recently Helped
Form the Future • Cambridge, UK
As business development associate I have been assisting the MD with the development of new relationships and partnerships with businesses across the region. I seek out new companies who may be interested in allowing their early career employees to volunteer their time with schools and colleges, giving students interview practice and sharing their career journeys. I advise on some new growth ideas, suggest new marketing plans and develop new relationships.
Bourn Golf Club • Cambridge, UK
As business development manager my role was to increase awareness and promote new memberships and develop relationships with stakeholders and local businesses. I created links with local magazines and newspapers, wrote press releases, designed new advertisements, built links with the Chamber of Commerce and local charities. I organised networking events, corporate team building and charity events. I attended networking events and nurtured existing and new relationships promoting the club’s facilities and developing new business.
Indie Cambridge • Cambridge, UK
A membership organisation for independent businesses in Cambridge. The team needed someone to develop the business further, drive revenues and increase their exposure. As business development manager I introduced advertisers to the “indie” publication, increased new memberships and helped launch the Indie Academy: skill sharing seminars and networking events for members.
The Rising Network • Cambridge, UK
A membership organisation for women, as business development manager I increased awareness by building relationships with local businesses and generating coverage in the local press and radio. I met with local companies and Corporates, generating sponsorship for the Rising Festival and seeking new memberships and partners. I helped organise venues and sought speakers for seminars and networking events.
The Bradfield Centre • Cambridge, UK
A co-working and serviced office space for tech businesses on the Science park in Cambridge. As business development manager I worked with the MD to develop new commercial revenues and to promote the venue for events. This was achieved by seeking new partnerships, developing existing relationships and partnering with stakeholders on some new events and initiatives.
Iliffe Media • Cambridge, UK
As business development manager, I was partly responsible for launching Cambridge Independent, the new weekly newspaper in Cambridge in 2016. I helped build relationships with businesses and stakeholders, generated sales revenues through sponsorships and partnerships. Launched the paper’s successful Science & Tech awards and Employee awards. Organised new networking opportunities. Worked with stakeholders on other events and award ceremonies.